![]() Customers like Merci Handy serve customers in both French and English using Heyday’s chatbot-no translator necessary! For brands that operate in multiple geographies or regions with several spoken languages, multilingual chat capabilities are a must.īrands can implement multilingual chatbots for business in several ways: they can create a separate chatbot for each language they support, use Google translate, or partner with an AI chatbot platform like Heyday that has built-in multilingual capabilities. It uses artificial intelligence to answer questions and perform simple tasks in a customer’s preferred language. What is a multilingual chatbot?Ī multilingual chatbot provides online shoppers with live chat and automated support in multiple languages through messaging apps such as Facebook Messenger or on websites. Delight your customers and improve conversion rates. The project concluded after the second round of testing.Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Rather than coming up with the ”best solution” and spending more time perfecting it, exploring more solutions allowed me to consider different concepts and take action on what design would work best in the existing information architecture. After all, when something works well we barely even think about it.ģ) Fast iteration and validation promotes design learningĬonducting two design spurts with iteration and testing allowed me to understand how validating my hypothesis and learning fast can lead to efficient improvement. ![]() Interacting with a variety of users was a good reminder that even simple tasks such as locating an app’s settings can always be simplified to minimize cognitive load on the user. I had participants who use LINE five hours a day but didn’t know how to access settings, and participants who used it infrequently but were familiar with messaging app UIs. As people around the world become ever more connected, I have no doubt that translation features will become even more nuanced and important in our lives. It was incredibly rewarding to hear from my participants that this was a real problem they had, and the designed solution was a feature they wished would be implemented in the future. I decided to do concept testing during my usability tests to get feedback on them, as I could iterate quickly for round 2 testing based on what users found more intuitive.ġ) Solving small problems can have big implications I had two concepts outlined for the placement of the outgoing translation icon, as shown in these wireframes. I knew I needed to test out my concept to see if users found the interaction intuitive. Strangely enough, testing out multiple competitor apps showed that this pattern does not exist in them! I went with a design that nests word selection within the main thumb menu, referencing a pattern used in Kindle. ![]() I immediately took time to study up on HIG so I had a better understanding of how to design and apply consistent patterns for iOS.Īnother challenge was designing the interaction for selecting and highlighting a specific word within a text message. In my sketches I drew a pop-up translator familiar to Android dialogs, only to realize that such designs are generally avoided in Apple’s Human Interface Guidelines. This project focused on designing for iOS based on target user demographics from my surveys. An unexpected limitation was understanding consistent UI for iOS. ![]()
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